The 2020 Awards consisted of 9 award categories, each with a €5,000 prize. Individual winners had the chance to be named the Booking.com Technology Playmaker of the Year 2020 and win an additional €10,000 prize. Winners could also choose to donate their prize money to a charity of their choice.
This award recognized the female head or founder of a tech, digital or e-commerce start-up which has been in business for at least one year but no longer than three years. She is demonstrating exceptional innovation, application of technology, growth and the potential to scale up and remain sustainable. A prize of €5,000 will be awarded to the winner.